Amanté, Chandigarh Launch Event.

Amanté has finally opened up here in Chandigarh!!

Sharing this post with you guys when I got a chance to be a part of the first store launch of Amanté in the city beautiful, Chandigarh.

The first exclusive store has opened up at Elante Mall and was inaugurated by the stunning Bollywood actress Disha Patani.

ABOUT The BRAND

With a vision to be the leading premium lingerie brand in the Asian region, Amanté promises to offer fashion, comfort and value in the right measure to the Asian woman.

Amanté believes that a fashionable and confident woman deserves a product that is modelled to fit her silhouette and made to suit her surroundings.

Launched in India in the fall of 2007, Amanté is a part of MAS Brands which is a subsidiary of MAS Holdings, South Asia’s largest supplier of niche market intimate wear. The brand embodies 25 years of excellence held by the conglomerate in lingerie manufacturing.

(Source: amantelingerie.com)

Christian Dior once said, “Without foundation there can be no fashion”, and he is so correct. The lingerie you select is of key importance for any cloth to look good on you. It provides the foundation upon which your entire style relies. Also, this second skin makes you feel comfortable and at ease. Hence it is necessary to select your undergarments carefully as they can spoil or make a look.

Important points to keep in mind when you go for lingerie shopping: 

• Comfort – Do not confuse fashion and comfort. Fashionable lingerie may be a market trend but might not make you feel at ease. Select undergarment which are comfortable.
• Fabric quality – Quality of the fabric is very crucial. Select a fabric that best suits you. Cotton is generally preferred as it is easy to breath, absorbs suits and easy to clean as well. Other fabric options are Lycra, microfiber, silk, cashmere and high quality polyester. Your lingerie is close to your skin all day long, so never compromise on its quality. A good quality fabric will not only provide comfort and hygiene but also will last long.
• Size – Make sure you select the right size. Your Bras and underwear affect everything you wear. Loose undergarment makes you feel baggy while the tight ones cause uneasiness. Amanté allows you to try on the bras, feel free to do so. Also, measure your size before you go for shopping undergarments or if you forget to do so you can get yourself measured at Amanté.
• Cuts – Select the cut that works for you. Both underwear and bras come with different types of cuts, you should select the one which feels comfortable. Bra cuts include strapless, cross-over, push-ups, front closure, halter, seamless, underwire and padded ones. While for underwear it is bikini, thongs, boy shorts, lose pants and few others. Depending on your outfit and comfort you can chose any of them.
• Colours – Well, this is much of a personal choice and it also depends on your outfits. You would surely not want to wear a white bra while flaunting a black dress. It is better to have a wide range of colours available with you to go with your dresses. Amanté offers a huge collection to choose from.

I loved the ambience of the store and how nicely organised it was. At Amanté it is really to find what you're looking for.

For the launch event I wore an off the shoulder top and wide legged pants. All-black 'coz nothing can beat that for me. Pictures below.

Remember your lingerie is close to your skin and on you for the entire day, hence proper selection and maintenance of undergarments is crucial to prevent infections, maintain hygiene, avoid rashes and offer comfort. It is as important as your attire, so spend time on money on selecting it carefully. Strategically selected undergarment can make a great impact on your shape and make your assets look curvier. Use good quality and comfortable undergarments which make you feel relaxed and awesome.

Just perfect for the young women of today, Amanté collection is very comfortable and chic. The Amanté store in Chandigarh houses a beautiful collection suitable for every occasion. The brand is also available online at www.amantelingerie.com. 

I'll see you guys super soon! xo